“Traditional measures of innovation such as market success are significantly lagging indicators. We’re interested in measures that are timely, meaningful, and, most importantly, actionable.”
David Burrage, Motorola research portfolio and processes manager, in Business Week, 28 April 2006
How does your organization measure its innovation performance?
Based on research we’ve done recently at the ICE Center, there seem to be several common themes and issues around commercializing innovation, applying to both new products and services.
First, innovation effectiveness is an area of perennial concern — senior executives are always interested in assessing their company’s…
Back in April of 2004, Reed Hastings, Netflix’ CEO, announced that the company would provide a video-on-demand (VOD) service in 2005. Hastings maintained that the company had always intended to provide VOD services – the use of DVDs and the assistance of the U.S. Post Office was an interim step towards a disk-free future.
On January 16, 2007 (two years late), Netflix announced that its VOD service was finally available.
”This is a big moment for us … I have always envisioned us heading in this direction. In fact, I imagined we…
“We couldn’t afford to lose any more money on a program that appealed to a very small number of people. As great as it was, it would go about 100 miles and take about six to eight hours to charge.”
General Motors Spokesman Dave Barthmuss on the EV-1 in The New York Times, 29 Sep 05
Just 15 months after Mr Barthmuss explained why GM’s EV-1 electric vehicle had no place in the company’s future, GM is back with a mass production electric vehicle, the Chevy Volt.
Bob Lutz introducing the Volt at…
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