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Virtual Teams Need Face Time Too

The February issue of Harvard Business Review includes a “breakthrough idea” from Sandy Pentland of MIT, How Social Networks Work Best, that confirms what we have learned in years of managing virtual innovation teams: Web 2.0 tools are very useful when teams are gathering ideas and information but when the time comes to synthesize that information and decide where and how to proceed, teams benefit tremendously from face-to-face interaction.

The article describes the decision process of bees in determining where to locate a new hive. More…