From Gizmodo

ADS announced InstantVideo To-Go, a nifty little $79.95 widget that supercharges compression of video into that oh-so-sweet H.264 format. The company calls it the first hardware-based H.264 conversion device for PCs. This little USB key is a video transfer accelerator that lets you convert any video into that butta-smooth format specifically for playback on an iPod or PSP, and lets you accomplish that feat five times faster than real time. So what this means is you can take a DVD’s worth of video and crunch it down for 320×240 playback on your iPod or PSP in 20 minutes, something that can take five hours to do with software encoding. And this baby can do that with a slew of media formats, too, including MP4, MP3, AVI, WMV, MOV, RM, JPG, and TIFF.