Michael Tuccinard is a consultant and entrepreneur whose career and interests are a varied mash-up of enriching experiences. His experiences span over 18 years and across many types of industries. He’s mentored numerous early stage start-ups in the US and founded several successful companies and products. Michael mostly enjoys solving difficult challenges at the intersection of customers, business and technology.
Michael started his career breaking into the comic book industry, as a comic book artist for Marvel Entertainment and DC Comics. He worked on various titles such as Batman, X-men and Magic the Gathering. It was through comics that he learned the power of story telling and visual communication. After brief stints in advertising and publishing, Michael became interested in how creativity and visualization could help solve challenging problems around real world issues such as the underfunded retirement dilemma, and looming healthcare bubble. It was at this time that Michael was tapped to create Fidelity Investment’s Innovation team (in 2006), which focused on making positive impacts around these (real world) types of challenges. As an evangelist for new innovation methods, he started Fidelity’s first employee innovation accelerator across organizations. The innovation team created many successful products, most notably Fidelity’s MyPlan program, which increased participant’s retirement contribution rates by an average of 4% and generated upwards of 750M in new revenue for Fidelity. Experiencing the successes of a well-oiled innovation practice at Fidelity, Michael left to bring that innovative practice forward into his own consultancy, Big Studio. He applied this innovation practice successfully to a wide range of industries (education, heath, government), creating compelling customer-centered experiences. Some of these clients include: Coca-Cola, Raytheon, Staples, Bank of America, Westpac Bank and Scholastic.
Michael continues to work collectively with former colleagues and various innovation consultancies. He believes that bringing people together that share a passion for working through the hard and complex can have a resounding positive impact.
Additionally, Michael teaches product innovation to employees making a career shift at The Start-up Institute in Boston, and mentors emerging businesses for the Mass Challenge organization; the worlds biggest and the first early-stage entrepreneur no-equity startup accelerator. From time to time he can be found in his barn, with paintbrush in hand.