I highly recommend this introduction to Web 2.0 tools through 23 small exercises.
Bookshelf
A Whole New Mind: Why Right-Brainers Will Rule the Future – Daniel H. Pink
Griftopia: Bubble Machines, Vampire Squids, and the Long Con That Is Breaking America – Matt Taibbi
Seizing the White Space: Growth and Renewal Through Business Model Innovation – Mark W. W. Johnson
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