The authors summarize their findings from 3M and provide five takeaways to drive Innovation at any business:
1. “Give it a try–and quick!” – Essentially echoing on having a process to try out a lot of stuff, and keeping what really works. The key here is to do something. Keep on trying something new.
2. “Accept that mistakes will be made.” – Learn from the mistakes quickly, and move on. Failures are part and parcel of what creates new innovation. Don’t repeat the same mistakes.
3. “Take small steps.” – Experiment, but on a small scale. When something looks promising, go all out and seize the opportunity. This way one can do plenty of inexpensive experiments that create a funnel of would-be innovations.
4. “Give people the room they need.” – Without entrepreneurship, there is no experiment. Without experiment there is no success or failure. People need some time and room to experiment.
5. “Mechanisms – build that ticking clock!” – How do you harness creativity and build innovation? It cannot happen simply by chance. Companies need to create practices and tangible mechanisms to experiment, try out new ideas and innovate.